7 Principles Of Effective Responsive Website Design

7 Principles Of Effective Responsive Website Design

Modern-day websites must be rendered perfectly on not only desktops but on all devices like smartphones and tablets. Responsive web design, therefore, has become a necessity in today’s world. A Canadian business engaged a firm for responsive website design in Vancouver. The agency helped create an attractive interface that not only pulled in visitors but also helped the company generate more sales. The entrepreneur was lucky that he got in touch with a firm that had experienced and knowledgeable professionals. These experts were aware of the fundamental concepts of such design which helped them create a high-quality website. In this article, we will discuss the important principles involved in responsive web design.

1. Responsive And Adaptive Designs Are Different

Many people think that responsive and adaptive designs are one and the same. This is not the case and professionals must know the difference between the two. Responsive design involves the creation of a single layout which automatically adjusts according to the screen size. On the other hand, in adaptive design different layouts are created according to varying screen resolutions of devices. Both the approaches have their uses and adaptive design is used for modifying existing websites quickly.

2. Choose The Mobile-first Approach

The mobile-first approach must be adopted for efficient web design. It means that a layout must be created for the smallest screen first and then scaled up for larger resolutions. Based on the progressive enhancement theory, the idea behind is quite simple. Designing for mobile is a tough task and, therefore, must be completed first. Moreover, the smallest layout will contain only the most essential elements of the website. This helps create a good template for the user experience of the interface.

3. Know When To Use Web Fonts And System Fonts

Typography is an important aspect of web designing. An inappropriate choice of fonts can easily ruin the best-designed templates. There are two kinds of fonts- system fonts which are already installed on a computer and web fonts, are third-party developed web-based fonts. A professional must know when to use the two typographical elements. Web fonts are more attractive but they need to be downloaded for rendering and will add to the page loading time. System fonts are fast and do not affect the loading speed.

4. Using Bitmaps And Vectors For Icons

The interface created by the firm known for responsive website design in Vancouver had attractive icons. The agency had used vector images for the purpose which did not take up much space and loaded quickly. The other option was to use bitmaps which can be quite large in size. Bitmaps, though are much more attractive. A professional must make the selection based on the project requirements. The Canadian firm used vectors because the icons of the client’s interface did not need any fancy elements.

5. Define Breakpoints For Changing Layouts

Breakpoints are the points at which the website’s content responds to provide the best possible layout. For instance, a website may have 3 columns on its desktop version but the mobile interface will have only one. Designers must adopt the mobile-first approach when defining breakpoints. It enables them to present the most important content in the best possible manner on the smallest screen. Most of the time, the positioning of the breakpoint depends on the content. If a sentence is not being completed, then a breakpoint will be needed. It usually takes some time before designers get a hang of the concept and use it effectively.

6. Work With Percentage Instead Of Pixels

Another important basic principle of responsive design is to use a relative unit like percentage rather than a static unit like pixels. The agency hired by the Canadian business known for its responsive and graphic design services in Vancouver understood this fundamental tenet perfectly. Its professionals knew that they were not designing for fixed screen size and using pixels will hamper their work. Let’s put it this way. When it is decided that an element will take up 50% of a screen, then it will cover half the screen whether the website is accessed on a desktop or a smart device. If the same decision was made in pixels, then the interface would have rendered perfectly on one device but would have not displayed correctly on another gadget.

7. Always Keep The Page Loading Speed In Mind

A mistake that beginners commit is not keeping the page loading speed in mind while designing an interface. They use unoptimized images and other elements which add to the visual appeal of the website as well as increase its loading time. The page loading speed is a vital part of the user experience and impacts the performance of a website. Professionals must always assess the utility of an element before placing it on the website otherwise it can slow down the interface.


The agency with a good reputation for responsive website design in Vancouver had hired professionals who had a clear understanding of the basic concepts. This helped them create a website which was easily rendered on all devices.

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